Landing pages are used to send targeted traffic to pages customized for that traffic, in order to achieve a higher conversion rate than your website’s home page. There are two main use cases for landing pages:
1. For special offers and lead magnets.
2. For specific advertising campaigns, audiences or product/service lines (e.g. comparison with your competitors).
By using our custom landing pages, we can quickly edit content and perform split (A/B) testing on headlines or other elements, while setting up custom tracking more easily. In our tests, sending traffic to most websites converts between 0% and 3%.
Our landing pages typically convert between 3-20%.
Why do our landing pages increase conversions?
A) Experience. Our representatives have built over 100 landing pages and websites combined, most of which exceed industry standards for cold traffic conversion. We have studied most of the major writers, designers, marketers and salespeople and their methodologies.
B) Process. We don’t build landing pages without a thorough research process, structured implementation of CRO principles, design standards with great attention to detail, clear and concise writing, and continuous iteration protocols based on results.