{"id":11617,"date":"2021-07-09T22:06:19","date_gmt":"2021-07-09T20:06:19","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/aida-model-how-to-apply-it-to-your-linkedin-prospecting\/"},"modified":"2024-01-19T12:03:04","modified_gmt":"2024-01-19T11:03:04","slug":"aida-model-how-to-apply-it-to-your-linkedin-prospecting","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/aida-model-how-to-apply-it-to-your-linkedin-prospecting\/","title":{"rendered":"AIDA model – How to apply it to your LinkedIn prospecting?"},"content":{"rendered":"\n\n
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Attracting prospects, visitors and converting them whether through a website, an email campaign, an advertisement or any other marketing action is precisely the principal objective<\/strong> of any good marketer. <\/span><\/p>

“But Cl\u00e9ment, I saw prospecting on LinkedIn in the title, I thought this article was aimed at salespeople and not marketers!”<\/span><\/em><\/p>

This is the question you are probably asking yourself now. <\/span><\/p>

Wait two minutes and let me explain.<\/span><\/p>

Have you ever heard of AIDA model<\/strong> ? <\/span><\/p>

If not, I strongly advise you to go for a walk on this excerpt from Alec Baldwin’s speech<\/a><\/span> , subtitles are available for non-English speakers to understand what AIDA means in more detail.<\/span><\/p>

I will still define AIDA quickly, then we will go further than this model and finally we will see how to sell through marketing<\/strong> . And how you read it in the headline, we’re going to get into the B2B sales on LinkedIn<\/strong> .<\/span><\/p>

Definition of the AIDA model<\/span><\/h2>

Invented in 1898 by Elias St. Elmo Lewis, the AIDA model<\/strong> , is a key tool which allows to stake out 4 phases<\/strong> through which the consumer passes before the act of purchase: captivate the AT<\/strong> attention, arouse I<\/strong> interest, provoke the D<\/strong> desire and encourage AT<\/strong> ction.<\/span><\/p>