{"id":13251,"date":"2021-08-17T17:48:25","date_gmt":"2021-08-17T15:48:25","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/generate-leads-via-the-linkedin-news-feed\/"},"modified":"2024-01-19T12:01:56","modified_gmt":"2024-01-19T11:01:56","slug":"generate-leads-via-the-linkedin-news-feed","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/generate-leads-via-the-linkedin-news-feed\/","title":{"rendered":"Generate leads via the LinkedIn news feed? (Growth hack)"},"content":{"rendered":"\n\n
Have you wondered what is the best way to find your target audience on LinkedIn, get quality leads, and achieve super high engagement rates?<\/em><\/p> Then this article is for you.<\/p> Today we will see together:<\/p> There are still people who when they hear \u201cLinkedIn prospecting automation,\u201d they get scared and back down.<\/p> But can we blame them? With what we hear around LinkedIn and insecure tools these days …<\/em><\/p> We have done enough research in this area to reveal our findings to you! And the reality is that:<\/p> NO ONE<\/strong> don’t like replying to automated messages on LinkedIn, because, simply, they are all the same<\/em> !<\/p> Have you ever received a message like this from someone selling you something on LinkedIn?<\/p> ” Hello[PR\u00c9NOM] . I saw you working at[NOM DE L’ENTREPRISE] . I love[NOM DE L’ENTREPRISE] and what you do! Let’s connect so I can tell you more about what I do. Looking forward to discussing. Blablabla … ” <\/em><\/p> Or in the bad examples<\/strong> automated messages on LinkedIn:<\/p> If you want to have real results, above spam you must improve your LinkedIn posts<\/strong> .<\/p> People are tired of receiving the same messages!<\/strong><\/p> We understand it and so do you: LinkedIn is filled with sales opportunities.<\/p> It’s much easier to reach a decision maker through LinkedIn messaging than on any other platform.<\/p> But we also see spam<\/strong> and poor quality messages<\/strong> .<\/p> And nobody likes it … in particular those who manage their LinkedIn inbox properly<\/a><\/span> .<\/p> Want to make sure you’re targeting the right people? You can do this by watching the content they love and engage with.<\/p> In this sense, we are going to share with you our growth hack on LinkedIn which consists of retargeting content in the LinkedIn news feed and how to use it to obtain very high engagement results.<\/p> Sounds pretty cool, doesn’t it?<\/em> \ud83d\ude09<\/em><\/p> Let’s see the steps we are going to take to achieve this:<\/u><\/p> To be sure you generate great leads on LinkedIn, you need to have a specific target audience and know where they are.<\/p> In case you haven’t heard of ideal customer profiles, be sure to read up on the topic and create a persona for your business. Although you will find many models online to go further with yours (ex: <\/em>here<\/em><\/a><\/span> )<\/span> , we recommend that you use and<\/em> make a copy of the following document<\/em><\/a><\/span>, specifically designed for the creation of automated campaigns on LinkedIn<\/strong> , resource extracted from<\/em> the ebook The LinkedIn Growth Stack (latest strategies, templates and methodology step by step to generate customers in social selling “4.0”)<\/em><\/a><\/span> .<\/em><\/p> Of course, every growth marketer \/ hacker wants to have a KPI that is as specific as possible! If possible up to their interests and motivations.<\/p> Once you have an idea of your customer personas and you know which LinkedIn influencers they follow, or what type of content they like, then we can take the next step.<\/p> Have no idea which influencers your target market is following? Check out this post on Salesdorado<\/a><\/span> on some of the best LinkedIn marketing influencers to follow in 2022 to get started.<\/p> By browsing the profile of a LinkedIn influencer or by searching directly for the \u201cpost\u201d section, you will find that there are a lot of posts with high added value and high engagement rates.<\/p> For example, you would like to choose the publications below:<\/p> Now that we have a post in sight, here’s how we’re going to target everyone who has interacted. After some more research, targeting this post should help us get more quality leads.<\/p> 3.1<\/strong> Go to the message and copy the url of the message<\/strong> .<\/span><\/p> 3.2.<\/strong> Log in<\/strong> to your account LeadIn<\/strong> .<\/span><\/p> 3.3<\/strong> Click on “ Create New Campaign<\/strong> “.<\/span><\/p> 3.4<\/strong> Select “ Post Engagement<\/strong> “.<\/span><\/p> 3.5<\/strong> Paste the URL of the post<\/strong> that you copied above and off you go.<\/span><\/p> For more information and ideas on LeadIn<\/strong> and its features, meet here<\/a><\/span> .<\/p> Continuation of the extraction and creation of the campaign<\/strong><\/span><\/p> When writing the sequence of automated posts, it is important that you write in a way that your target audience will relate to.<\/p> The “ problem<\/em> Of automation and lead generation on LinkedIn is that it no longer feels authentic.<\/p> It is therefore important that you give the impression of being natural and personal.<\/p> Try to find something that you have in common, and preferably, something that is not too generic.<\/p> Here’s what we’ve done to create great engagement posts for our target audience:<\/p> 4.1 Create content for this post-engagement campaign<\/strong><\/p> In our case, we know that our target audience liked or commented on articles related to social selling and increasing productivity on LinkedIn.<\/p> It’s a great start to a conversation!<\/em><\/p> If we approach this topic in a natural way, the prospect will be more inclined to accept<\/strong> our connection request.<\/p> A message of this type can then be very effective:<\/p> “Hello {first name}, <\/em><\/p> I saw that you also liked the publication of {Author’s name} and I guess we have common interests in growth, social selling and automation. <\/em><\/p> Looking forward to sharing my network with you, <\/em><\/p> Pierre “<\/em><\/p> To the prospect, it doesn’t seem automated, because it is an authentic approach!<\/p> After reviewing the results, we realized that more than 70%<\/strong> people have accepted<\/strong> our connection invitation and that 40%<\/strong> responded to our follow-ups \/ reminders.<\/p> If you don’t know the average numbers on LinkedIn, these are great engagement numbers!<\/em><\/p> Once our target accepts our login request, we continue to value and share step-by-step growth tips that we wrote (you can find here<\/a><\/span> the item we sent).<\/p> From there, we’re offering a free trial, and we’re running a Facebook retargeting campaign for our solution (another topic for another time!).<\/p> 4.2 Configure advanced campaign targeting options <\/strong><\/p> After clicking on “ Next<\/strong> “; we arrive on the “ Campaign options<\/strong> “.<\/p> We find at this stage several advanced options such as:<\/p> Note that we do not activate any of the above options, because we will add in our campaign the step “ Profile view<\/strong> \u00bbWhich will take care of scraping by passing the contact information!<\/em><\/p> To go further in the analytical monitoring of our campaigns, we recommend that you click on “ Advanced<\/strong> \u00bbWhere you will find additional options such as:<\/p> Here, are selected by default the first two advanced options<\/strong> , and we will recommend adding the following two<\/strong> ; see schedule a specific date \/ time for the start of your post engagement campaign!<\/em><\/p> 4.3 Build the sequence and write the engagement messages <\/strong><\/p> After clicking on “ next<\/strong> \u00bb, It’s time to build your sequence via the smart sequence builder. To do this, connect the step ” Lead Source<\/strong> ” (here being the list of prospects imported by<\/em> LeadIn<\/em><\/a><\/span> from the URL of the publication you scraped, see earlier in this guide)<\/em> at all stages of your sequence, simply by selecting items on the right<\/strong> and by connecting them together<\/strong> !<\/p> Need help writing your LinkedIn News Feed post engagement sequence? No problem: you can find the models<\/strong> that we have used in this guide at next link<\/a><\/span> , or directly from extract of the sequence<\/strong> this<\/strong> – underneath<\/strong> .<\/p> Do not hesitate to copy \/ paste them<\/strong> and fill in the variables between brackets to write your own sequence!<\/p> Here is ours:<\/p> On the left side of the sequence:<\/em><\/strong><\/p> Message # 1 – Free InMail: <\/u><\/strong><\/p> Hello {{firstName} }, I could see that you had reacted to the message from {{AuthorName}} on {{SujetDuPost} }.<\/em><\/p> As I also noticed from looking at your profile that you are familiar with {{Sujet} }, I wanted to know how you approach the {{Key issue you solve}} in {{CurrentCompany} }?<\/em><\/p> Looking forward to telling you more about it if you are open to it.<\/em><\/p> Signature<\/em><\/p> {{VotreNom} }<\/em><\/p> {{VotrePoste} }. @ {{Your society}}<\/em><\/p> Message # 2 – Email<\/u><\/strong> (email was only sent to work email addresses verified by LeadIn)<\/u><\/em>: Subject: LinkedIn Suite<\/em><\/p><\/p>
1. Find an influencer in your market or posts engaged with LinkedIn search and keywords<\/strong><\/span><\/h3>
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2. The message (s) with a high engagement rate to generate leads<\/strong><\/span><\/h3>
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3. Retrieve all those who liked and commented on their posts with<\/strong> LeadIn to generate leads<\/strong><\/span><\/h3>
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4. Configure the campaign in LeadIn and write the sequence of “automated” messages<\/strong><\/span>
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