{"id":18411,"date":"2022-03-28T23:25:56","date_gmt":"2022-03-28T21:25:56","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/how-to-automate-your-marketing-with-phantombuster-our-complete-test-of-the-tool\/"},"modified":"2024-01-19T12:00:51","modified_gmt":"2024-01-19T11:00:51","slug":"how-to-automate-your-marketing-with-phantombuster-our-complete-test-of-the-tool","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/how-to-automate-your-marketing-with-phantombuster-our-complete-test-of-the-tool\/","title":{"rendered":"How to automate your marketing with Phantombuster? Our complete test of the tool"},"content":{"rendered":"\n\n
More than 51%<\/strong><\/a> of companies<\/strong> today use marketing automation tools and this share continues to increase.<\/p>\n Phantombuster<\/strong> is one of the leading tools<\/strong> on the market today.<\/p>\n In this article, we give you our opinion and we explain why it is not the ideal tool<\/strong> if you are prospecting in B2B.<\/p>\n Phantombuster is a great help for marketers and growth hackers<\/strong> who can benefit from the power of APIs for mass prospecting.<\/p>\n However, the complexity and prices of the tool make it a fairly uncompetitive<\/strong> tool compared to similar tools like LeadIn.<\/p>\n Phantombuster is SaaS marketing<\/strong> and sales automation<\/strong> software. The solution is aimed at developers and allows them to integrate an application programming interface (API) on all the websites they create.<\/p>\n Companies today are multi-channel. They use several social networks for their prospecting:<\/p>\n LinkedIn<\/p>\n<\/li>\n Facebook<\/p>\n<\/li>\n instagram<\/p>\n<\/li>\n<\/ul>\n One of the challenges is the tracking and automation of these time- consuming<\/strong> processes.<\/p>\n Phantombuster works thanks to phantoms, which save time and obtain relevant statistics<\/strong> on the performances achieved.<\/p>\n The principle is simple: by sending information to the tool, it sends back data.<\/p>\n For example, by sending the URL of a Linkedin event<\/a><\/strong> , the tool returns the list of participants. Phantombuster therefore also has significant potential in terms of growth hacking<\/strong><\/a> .<\/p>\n If the goal of your business is to generate leads and generate revenue, acquiring high-performance tools is a priority. The features of Phantombuster are significant assets.<\/p>\n Scrapping data, processing it and keeping it are time- consuming and energy-intensive<\/strong> tasks. Phantombuster allows marketing teams to focus on their core business by automating all low value-added tasks if they are done by a human.<\/p>\n To go further, the tool offers workflows created upstream. In particular, they make it possible to create <\/b>.<\/p>\n The main objective of a business is to sell<\/strong> . However, the condition is to collect leads<\/strong> . Some of them will be closed by the commercial team.<\/p>\n Collecting leads is the priority for 85%<\/strong><\/a> of B2B prospecting experts.<\/p>\n The Phantombuster teams have understood this and have created a product capable of extracting a multitude of information<\/strong> , via LinkedIn.<\/p>\n We find in particular:<\/p>\n Exporting leads from your Sales Navigator<\/a><\/strong> account<\/p>\n<\/li>\n Export data of people who liked a post<\/p>\n<\/li>\n Participants in an event<\/p>\n<\/li>\n<\/ul>\n These are extremely useful features but they are common<\/strong> to the best prospecting tools on LinkedIn<\/strong><\/a> , including LeadIn<\/strong><\/a> .<\/p>\n The goal of Phantombuster is to allow growth marketers to make themselves known to as many prospects as possible<\/strong> .<\/p>\n The Phantombuster teams quickly realized that the list of automations they had built was insufficient<\/strong> for market needs.<\/p>\n So they created the API store in 2017. Since then, anyone can develop and operate APIs and participate<\/strong> in the Phantombuster ecosystem.<\/p>\n Linkedin now generates 80% of B2B leads. Indeed, all the trades are present there and LinkedIn allows, thanks to the Boolean<\/strong> search and Sales Navigator, to refine its searches to an extremely precise level<\/strong> .<\/p>\n The must is to have an automation<\/strong> tool<\/strong> to enjoy the best of both worlds:<\/p>\n Use the power of LinkedIn targeting<\/p>\n<\/li>\n Automate the process with a LinkedIn automation<\/strong><\/a> tool<\/p>\n<\/li>\n<\/ul>\n This is what Phantombuster offers, as mentioned above.<\/p>\n Phantombuster works with a system of phantoms<\/strong> . Each phantom corresponds to an API. Being the main added value, it is mainly this parameter that varies the price of the tool.<\/p>\n The phantom system promotes growth hacking<\/strong> , more than classic sales automation. Although the tool allows you to send personalized messages or track the progress of prospects in the funnel, it is mainly aimed at growth hackers<\/strong> .<\/p>\n Another target is developers, who can exploit and develop APIs<\/strong> .<\/p>\n As Phantombuster puts more than 200 automation and extraction tools,<\/strong> marketing teams or decision makers can combine them together to achieve a new workflow in line with business needs, such as generating leads<\/strong> , or increasing the size of the community.<\/p>\n The Phantombsuter offers are divided into 5 categories:<\/p>\n A freemium plan<\/strong> with the \u201cFree for ever\u201d offer. You have 10 minutes per day to use basic features such as email notifications, around ten Captachat verifications per day and 1 Gb of storage.<\/p>\n<\/li>\n With the Growth Hacker plan<\/strong> , you get one hour a day for $30 a month<\/strong> . You will also benefit from 5 slots, the features of the free offer and 100 Captachats per day.<\/p>\n<\/li>\n The Business<\/strong> offer, which allows the same things as the Growth Hacker offer, with 10 slots, at 70 dollars per month.<\/p>\n<\/li>\n The Enterprise<\/strong> plan also offers the same features, with 20 slots, and consulting services by the Phantombuster team (for annual plans).<\/p>\n<\/li>\n If you need to handle large volumes of emails and large storage capacity, you’ll need the $900<\/strong> Premium plan.<\/p>\n<\/li>\n<\/ul>\n There are also two other plans similar to the others, the price of which varies from 70 to 200 dollars per month<\/strong> , depending on the features. It’s relatively expensive for the few features of the tool, which offers nothing on prospecting by email<\/strong> . Yet it is 40 times more effective than prospecting via social networks (according to a McKinsey study<\/strong><\/a> ).<\/p>\n We recommend that you use a tool allowing multi-channel prospecting, and not email, like Leadin<\/a><\/strong> .<\/p>\n Overall, reviews of the tool are quite positive. Now let’s see the pros and cons<\/strong> .<\/p>\n The tests carried out made it possible to highlight the speed with which the extraction of leads is carried out. The tool eliminates any unnecessary human intervention<\/strong> .<\/p>\n In fact, the opinions of Capterra users are rather positive.<\/strong><\/p>\nOur opinion on Phantombuster in summary<\/strong><\/h2>\n
What is Phantombuster?<\/h2>\n
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Phantombuster Features<\/h2>\n
Automation of tasks<\/h3>\n
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Lead data collection<\/h3>\n
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Provision of an API Store<\/h3>\n
Linkedin prospecting automation<\/h3>\n
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Who is Phantombuster for?<\/h2>\n
Phantombuster prices<\/h2>\n
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Advantages and disadvantages of Phantombuster<\/h2>\n
Advantages of Phantombuster<\/h3>\n