{"id":22139,"date":"2022-05-19T22:57:13","date_gmt":"2022-05-19T20:57:13","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/is-mailshake-the-right-tool-for-prospecting-in-b2b-our-full-review\/"},"modified":"2024-01-19T11:58:57","modified_gmt":"2024-01-19T10:58:57","slug":"mailshake-review","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/mailshake-review\/","title":{"rendered":"Is Mailshake the right tool for prospecting in B2B? Our full review"},"content":{"rendered":"\n\n
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Mailshake<\/strong> is a B2B prospecting tool<\/a><\/strong><\/span> specializing in cold emailing.<\/p>

Indeed, despite the emergence of prospecting on LinkedIn, emailing remains a very popular channel among B2B salespeople. In fact, 45%<\/a><\/strong><\/span> of them still consider emailing to be the most effective channel for B2B prospecting.<\/p>

Here’s our full Mailshake review.<\/p>

Our opinion on Mailshake in a nutshell<\/h2>

Mailshake<\/strong> is cold mailing software. Equipped, at first sight, with all the functionalities sought for this kind of tool, we deplore however a certain inadequacy in the reporting. It is thus complicated<\/strong> to measure<\/strong> but also to possibly correct<\/strong> the performance of your current campaigns.<\/p>

What is Mailshake?<\/h2>

\"avis<\/p>

Mailshake is cold mailing software<\/strong> . Created in 2015<\/strong> by Bob Senoff, Sujan Patel and Colin Mathews, it was originally an email marketing software. It was in 2017 that the publisher decided to specialize in cold mailing<\/a><\/strong><\/span> : sending cold emails.<\/p>

Unlike in B2C where it would be contrary to the GDPR to send unsolicited emails, in B2B<\/strong> , sending cold emails while respecting the GDPR remains entirely possible<\/a> .<\/span><\/strong><\/p>

Like LeadIn<\/a><\/span><\/strong> or Lemlist, Mailshake is SaaS<\/strong> software. So you don’t have to install it on your computer. All you have to do is pay for a subscription and identify yourself to be able to use it.<\/p>

Intuitive<\/strong> , Mailshake allows you to automate your email sequences<\/strong> , personalize your messages and maximize deliverability.<\/p>

This software is also equipped with many integrations that allow you to optimize the results of your campaigns, in particular by improving the opening<\/strong> and click<\/strong> rates.<\/p>

On the other hand, we hope that you master the language of Shakespeare because the software is entirely published in English<\/strong> .<\/p>

Mailshake Features<\/h2>

To deliver on their performance promises, the Mailshake editors have developed a number of features<\/strong> . The main one remains the sending of cold emails<\/strong> .<\/p>

Cold email sequences<\/h3>

\"sequence<\/p>

To send your newsletters<\/strong> or your transactional emails<\/strong> , Mailshake will not be of much help<\/strong> . Indeed, the tool is only specialized in outreach by email<\/strong> .<\/p>

Mailshake makes it possible to send ultra-personalized<\/a><\/span><\/strong> emails, thus guaranteeing optimal deliverability<\/strong> .<\/p>

Here are the other features that allow Mailshake to guarantee the best results for your email<\/a><\/span><\/strong> campaigns:<\/p>

Reporting<\/h3>

\"reporting<\/p>

Thanks to precise and easy-to-read reporting, Mailshake allows you to keep an eye on your main KPIs:<\/p>