{"id":22139,"date":"2022-05-19T22:57:13","date_gmt":"2022-05-19T20:57:13","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/is-mailshake-the-right-tool-for-prospecting-in-b2b-our-full-review\/"},"modified":"2024-01-19T11:58:57","modified_gmt":"2024-01-19T10:58:57","slug":"mailshake-review","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/mailshake-review\/","title":{"rendered":"Is Mailshake the right tool for prospecting in B2B? Our full review"},"content":{"rendered":"\n\n
Mailshake<\/strong> is a B2B prospecting tool<\/a><\/strong><\/span> specializing in cold emailing.<\/p> Indeed, despite the emergence of prospecting on LinkedIn, emailing remains a very popular channel among B2B salespeople. In fact, 45%<\/a><\/strong><\/span> of them still consider emailing to be the most effective channel for B2B prospecting.<\/p> Here’s our full Mailshake review.<\/p> Mailshake<\/strong> is cold mailing software. Equipped, at first sight, with all the functionalities sought for this kind of tool, we deplore however a certain inadequacy in the reporting. It is thus complicated<\/strong> to measure<\/strong> but also to possibly correct<\/strong> the performance of your current campaigns.<\/p> <\/p> Mailshake is cold mailing software<\/strong> . Created in 2015<\/strong> by Bob Senoff, Sujan Patel and Colin Mathews, it was originally an email marketing software. It was in 2017 that the publisher decided to specialize in cold mailing<\/a><\/strong><\/span> : sending cold emails.<\/p> Unlike in B2C where it would be contrary to the GDPR to send unsolicited emails, in B2B<\/strong> , sending cold emails while respecting the GDPR remains entirely possible<\/a> .<\/span><\/strong><\/p> Like LeadIn<\/a><\/span><\/strong> or Lemlist, Mailshake is SaaS<\/strong> software. So you don’t have to install it on your computer. All you have to do is pay for a subscription and identify yourself to be able to use it.<\/p> Intuitive<\/strong> , Mailshake allows you to automate your email sequences<\/strong> , personalize your messages and maximize deliverability.<\/p> This software is also equipped with many integrations that allow you to optimize the results of your campaigns, in particular by improving the opening<\/strong> and click<\/strong> rates.<\/p> On the other hand, we hope that you master the language of Shakespeare because the software is entirely published in English<\/strong> .<\/p> To deliver on their performance promises, the Mailshake editors have developed a number of features<\/strong> . The main one remains the sending of cold emails<\/strong> .<\/p> <\/p> To send your newsletters<\/strong> or your transactional emails<\/strong> , Mailshake will not be of much help<\/strong> . Indeed, the tool is only specialized in outreach by email<\/strong> .<\/p> Mailshake makes it possible to send ultra-personalized<\/a><\/span><\/strong> emails, thus guaranteeing optimal deliverability<\/strong> .<\/p> Here are the other features that allow Mailshake to guarantee the best results for your email<\/a><\/span><\/strong> campaigns:<\/p> <\/p> Thanks to precise and easy-to-read reporting, Mailshake allows you to keep an eye on your main KPIs:<\/p> Click through rate<\/p><\/li> The opening rate<\/p><\/li> Response rate<\/p><\/li> Bounce emails<\/p><\/li><\/ul> Learn more about the indicators to follow in B2B prospecting.<\/a><\/span><\/strong><\/p> <\/p> Mailshake lets you ab test your campaigns<\/a><\/strong><\/span> to find out which version performs best. 2 email sequences<\/strong> .<\/p> However , other variants cannot be tested simultaneously<\/strong> . This is unfortunate because it saves time<\/strong> on your tests and leads to an optimized campaign more quickly.<\/p> Other tools like LeadIn allow you to test up to 5 variants at the same time!<\/p> Click here to experience the tool now for free.<\/a><\/strong><\/span><\/p> Mailshake has an AI-powered email editor<\/strong> . This allows it to create emails with more efficiency. Plus, customization<\/strong> options help optimize your open and engagement rates by including variations directly in the subject line<\/strong> .<\/p> This feature sells well on paper but we tested it and were a bit disappointed<\/strong> . Its added value is very marginal<\/strong> and sometimes makes syntax errors<\/strong> .<\/p> If you were thinking of completely automating the writing of your emails<\/strong> with Mailshake, it is unfortunately not for now!<\/strong><\/p> <\/p> The software created by Bob Senof and his acolytes has a Zapier<\/strong> integrator. This allows it to integrate with more than 80 software<\/strong> . It is thus possible to link the Texan tool with tools such as:<\/p> Gsuite<\/p><\/li> hubspot<\/span><\/strong><\/a><\/p><\/li> Salesforce<\/a><\/span><\/strong><\/p><\/li> Pipedrive<\/p><\/li> Twilo<\/p><\/li> etc.<\/p><\/li><\/ul> In addition to its ultimate mission of prospecting software via emailing, Mailshake is also intended as a support tool<\/strong> for entrepreneurs. Thus, it offers resources to help them:<\/p> A training<\/p><\/li> white papers<\/p><\/li> A masterclass<\/p><\/li> A tool for analyzing the relevance of emails<\/p><\/li> A blog<\/p><\/li><\/ul> Mailshake also offers customizable templates<\/strong> and dynamic fields.<\/p> The tool targets independent entrepreneurs<\/strong> as well as startups and companies seeking to automate their B2B prospecting.<\/p> Being a SaaS software, Mailshake is accessible by subscription, via 2 formulas<\/strong> :<\/p> Email Outreach at 59 euros per month.<\/strong> This formula allows you to benefit from:<\/p> Automatic Sequences<\/p><\/li> Email personalization<\/p><\/li> A \/ B testing<\/p><\/li> Salesforce \/ Hubspot \/ Pipedrive integrations<\/p><\/li> 5,000 credits to clean your databases. Database cleaning consists of eliminating invalid emails. This helps to optimize the deliverability rate.<\/p><\/li><\/ul> Sales Engagement: 99 euros per month <\/strong><\/p> The Sales Engagement formula includes, in addition to the features offered by email outreach:<\/p> Social-selling<\/p><\/li> Creating Custom Tasks<\/p><\/li> Sending Limit Increase<\/p><\/li> Premium onboarding<\/p><\/li> 10,000 credits to clean your databases<\/p><\/li><\/ul> If you pay your subscription for 12 months in one<\/strong> go, you benefit from a reduction<\/strong> of around 25%.<\/p> The publisher does not offer a free trial period<\/strong> . On the other hand, it is possible to be reimbursed after 30 days if you are not satisfied with the software.<\/p> Based on the different opinions of customers who have used Mailshake, the tool offers many advantages. disadvantages also exist.<\/p> Here are the main benefits<\/strong> noted by Mailshake users:<\/p> Ease of use<\/p><\/li> Responsive and professional support<\/p><\/li> Very qualitative and very useful resources.<\/p><\/li> Good results on email campaigns<\/p><\/li><\/ul> <\/p> Here are the disadvantages<\/strong> decried by some users:<\/p> An e-mail handling that can be a bit tricky for someone uninitiated in cold e-mailing<\/p><\/li> Insufficient reporting<\/p><\/li> A higher than average price<\/p><\/li> a tool reserved for English speakers<\/p><\/li><\/ul> It also appears that the team pays its users<\/strong> to incentivize them to post positive reviews<\/strong> , as user Freddy puts it on the G2<\/a><\/span><\/strong> site.<\/p> <\/p> Unlike Mailshake, LeadIn<\/a><\/span><\/strong> is primarily a two-in-one tool<\/strong> that allows you to automate prospecting on LinkedIn but also by email<\/strong> .<\/p> In reality, it is above all a LinkedIn automation software<\/strong> that also allows you to scrape the email addresses of prospects and then launch automated emailing sequences<\/a> .<\/span><\/strong><\/p> Here are its main features:<\/p> Automated prospecting on LinkedIn<\/strong> . LeadIn optimizes your LinkedIn profile, allows you to send free inMails and follow-up messages and run several campaigns simultaneously.<\/p><\/li> An email finder<\/strong> to automatically retrieve (and verify) the email addresses of your prospects on LinkedIn. The great advantage of LeadIn is its feature of automatic pre-heating of email addresses collected in order to maximize deliverability<\/strong> .<\/p><\/li> Advanced customization options<\/strong> with GIFs and images. According to our tests with several hundred supported customers, they achieve a commitment rate 2.2 times higher than the average.<\/p><\/li> Centralized messaging<\/strong> . Find all your messages in the same place, even if you prospect by email and via LinkedIn at the same time. You wo n’t have to go back and forth<\/strong> between your email inbox and your LinkedIn account.<\/p><\/li> Efficient and easy-to-interpret reporting<\/strong> . Tables and graphs allow you to track your KPIs. It is even possible to focus on a particular KPI.<\/p><\/li> Ultra-responsive customer support<\/strong> , relevant and available 7 days a week.<\/p><\/li><\/ul> Among the alternatives to Mailshake, also find:<\/p> Corporama<\/span><\/strong><\/a><\/p><\/li> Overloop (Prospect io)<\/a><\/span><\/strong><\/p><\/li> Snov<\/span><\/strong><\/a><\/p><\/li><\/ul> In conclusion, Mailshake which seems rather appreciated by its users. However, we can doubt it because the team pays them to publish positive opinions\u2026<\/p> However, if you want to optimize the reach of your prospecting campaigns, opt instead for LeadIn which allows you to prospect<\/a><\/span> by email and on LinkedIn,<\/strong><\/p>Our opinion on Mailshake in a nutshell<\/h2>
What is Mailshake?<\/h2>
Mailshake Features<\/h2>
Cold email sequences<\/h3>
Reporting<\/h3>
A \/ B testing<\/h3>
Automatic Sequences<\/h3>
Int\u00e9gration<\/h3>
Useful resources<\/h3>
Who is Mailshake for?<\/h2>
Mailshake pricing<\/h2>
Advantages and disadvantages of Mailshake<\/h2>
Advantages<\/h3>
Disadvantages<\/h3>
LeadIn: the ideal alternative to Mailshake<\/h2>