{"id":22524,"date":"2022-06-07T10:32:18","date_gmt":"2022-06-07T08:32:18","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/linkedin-pulse-what-is-it-and-how-to-use-it-in-2022\/"},"modified":"2024-01-19T11:58:33","modified_gmt":"2024-01-19T10:58:33","slug":"linkedin-pulse-feature","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/linkedin-pulse-feature\/","title":{"rendered":"LinkedIn Pulse: what is it and how to use it in 2022?"},"content":{"rendered":"\n\n
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LinkedIn Pulse<\/strong> is a feature of LinkedIn that allows its users to post articles, much like on a blog.<\/p>

With its 810 million users, LinkedIn is the best B2B acquisition channel.<\/p>

Learn everything you need to know<\/strong> about LinkedIn Pulse and how to leverage it.<\/p>

LinkedIn Pulse: what is it?<\/h2>

\"LinkedIn<\/p>

LinkedIn Pulse is LinkedIn’s platform for publishing content<\/strong> . semi-long or long Originally reserved for influencers, the platform is now accessible to the general public<\/strong> . <\/p>

Concretely, LinkedIn Pulse allows you to create content, like a blog. It therefore makes it possible to transpose, in LinkedIn, all the power of content marketing<\/strong> . <\/p>

Thus, by publishing content that brings added value to your network, you will be able to demonstrate your expertise and develop your notoriety<\/strong> .<\/p>

You can also take advantage of the share and message functions to open the discussion around your articles and thus increase the engagement<\/strong> of your potential prospects.<\/p>

In fact, according to a HubSpot study<\/a><\/strong><\/span> , 2.74% of LinkedIn visitors become leads, on average.<\/p>

It’s better than all other social networks<\/span><\/a><\/strong> . LinkedIn Pulse allows you to exploit this advantage even more!<\/p>

What is the point of this tool?<\/h2>