{"id":22524,"date":"2022-06-07T10:32:18","date_gmt":"2022-06-07T08:32:18","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/linkedin-pulse-what-is-it-and-how-to-use-it-in-2022\/"},"modified":"2024-01-19T11:58:33","modified_gmt":"2024-01-19T10:58:33","slug":"linkedin-pulse-feature","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/linkedin-pulse-feature\/","title":{"rendered":"LinkedIn Pulse: what is it and how to use it in 2022?"},"content":{"rendered":"\n\n
LinkedIn Pulse<\/strong> is a feature of LinkedIn that allows its users to post articles, much like on a blog.<\/p> With its 810 million users, LinkedIn is the best B2B acquisition channel.<\/p> Learn everything you need to know<\/strong> about LinkedIn Pulse and how to leverage it.<\/p> <\/p> LinkedIn Pulse is LinkedIn’s platform for publishing content<\/strong> . semi-long or long Originally reserved for influencers, the platform is now accessible to the general public<\/strong> . <\/p> Concretely, LinkedIn Pulse allows you to create content, like a blog. It therefore makes it possible to transpose, in LinkedIn, all the power of content marketing<\/strong> . <\/p> Thus, by publishing content that brings added value to your network, you will be able to demonstrate your expertise and develop your notoriety<\/strong> .<\/p> You can also take advantage of the share and message functions to open the discussion around your articles and thus increase the engagement<\/strong> of your potential prospects.<\/p> In fact, according to a HubSpot study<\/a><\/strong><\/span> , 2.74% of LinkedIn visitors become leads, on average.<\/p> It’s better than all other social networks<\/span><\/a><\/strong> . LinkedIn Pulse allows you to exploit this advantage even more!<\/p> Increase your visibility on the platform and develop your notoriety<\/a><\/span><\/strong> \ud83d\ude80<\/p><\/li> Extend your inbound marketing actions to LinkedIn users<\/p><\/li> Complete your SEO strategies on social media<\/p><\/li> Attract traffic to your website<\/p><\/li> Create quality content to demonstrate your expertise and develop your legitimacy with your potential prospects. Pulse therefore allows you to reach a wider and more targeted audience in addition to your website.<\/p><\/li> Develop a content strategy<\/a><\/strong><\/span> on LinkedIn<\/p><\/li><\/ul> Follow these steps to publish a Pulse article:<\/p> Go to your home page in your news feed, then click on \u201cWrite an article\u201d. <\/p><\/li><\/ol> <\/p> Once on the content manager, you can then write. The main difference with a typical LinkedIn post is that you can go up to 125,000 characters<\/strong> . Remember that you cannot exceed 1,300 characters for a classic publication<\/strong> .<\/p><\/li><\/ol> However, it is better not to exceed 1,000 words to ensure that your contacts read you to the end of your articles. <\/p> <\/p> Once your article is written, all you have to do is wait<\/strong> . Indeed, without any concern for quality, LinkedIn selects the content<\/strong> that appears on the platform.<\/p> It can last between a few hours to a few days. \ud83e\udd71<\/p> Then the article will appear on your News Feed<\/a><\/span><\/strong> and your contacts will receive a notification. It will inform them that an article has been published and that they can therefore consult<\/strong> it.<\/p> To boost the visibility of your Pulse publications<\/strong> , consider adding an image and a title that make you want! <\/p> Pulse isn’t just a content manager, it’s an optimized<\/strong> writing platform<\/strong> . Indeed, the algorithm optimizes the reach of your articles by offering them to a targeted audience<\/strong> sensitive to the information processed. <\/p> Thus, Pulse can be a powerful tool to gain visibility or to position a brand<\/strong> . Indeed, it allows you to reach prospects who do not belong to your network.<\/p> Users who read a Pulse article can read, share, comment<\/strong> : in short, open the dialogue.<\/p> The more an article receives comments, the more it will be visible<\/strong> and the more the author positions himself as an expert<\/strong> .<\/p> To really take advantage of the full power of Pulse, you have to keep in mind that it was originally a feature dedicated to influencers<\/strong> . The latter could publish their opinion in a given sector.<\/p> When you write a Pulse article, you must therefore ensure that your opinion is relevant<\/strong> to your sector. You can for example:<\/p> Share your vision of an organization<\/p><\/li> Talk about trends in your field \ud83d\udcc8<\/p><\/li> Share your experiences<\/p><\/li><\/ul> The ultimate goal is to add value to your audience<\/strong> . By doing so, you are positioning yourself as an opinion leader.<\/p> To monitor the performance of your articles, the platform provides certain statistics:<\/p> The number of shares<\/strong> (on LinkedIn or other social networks)<\/p><\/li> The number of clicks generated<\/p><\/li> The number of likes<\/p><\/li> The number of comments<\/p><\/li> Etc. <\/p><\/li><\/ul> These statistics allow you to measure the engagement<\/strong> of your audience.<\/p>LinkedIn Pulse: what is it?<\/h2>
What is the point of this tool?<\/h2>
How to access it?<\/h2>
How it works ?<\/h2>
What return on investment with LinkedIn Pulse?<\/h2>