{"id":24265,"date":"2022-08-15T11:11:31","date_gmt":"2022-08-15T09:11:31","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/b2b-lead-generation-the-ultimate-guide-to-shine\/"},"modified":"2024-01-19T11:58:12","modified_gmt":"2024-01-19T10:58:12","slug":"b2b-lead-generation-the-ultimate-guide-to-shine","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/b2b-lead-generation-the-ultimate-guide-to-shine\/","title":{"rendered":"B2B lead generation: the ultimate guide to shine"},"content":{"rendered":"\n\n
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Lead generation, or LeadGen, refers to all the actions taken by the company to collect contact information from more or less qualified prospects, or “leads”. These marketing-generated contacts are then fed into the sales teams’ database for prospecting purposes.<\/p>\n

Lead generation is mainly for B2B, although it can also be relevant for B2C industries with a relatively long sales cycle such as automotive, real estate, higher education, etc.<\/p>\n

Because LeadGen is a major lever in B2B, LeadIn offers you a complete file to boost your strategy and your sales performance. The program of this practical guide :<\/p>\n