{"id":24265,"date":"2022-08-15T11:11:31","date_gmt":"2022-08-15T09:11:31","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/b2b-lead-generation-the-ultimate-guide-to-shine\/"},"modified":"2024-01-19T11:58:12","modified_gmt":"2024-01-19T10:58:12","slug":"b2b-lead-generation-the-ultimate-guide-to-shine","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/b2b-lead-generation-the-ultimate-guide-to-shine\/","title":{"rendered":"B2B lead generation: the ultimate guide to shine"},"content":{"rendered":"\n\n
Lead generation, or LeadGen, refers to all the actions taken by the company to collect contact information from more or less qualified prospects, or “leads”. These marketing-generated contacts are then fed into the sales teams’ database for prospecting purposes.<\/p>\n
Lead generation is mainly for B2B, although it can also be relevant for B2C industries with a relatively long sales cycle such as automotive, real estate, higher education, etc.<\/p>\n
Because LeadGen is a major lever in B2B, LeadIn offers you a complete file to boost your strategy and your sales performance. The program of this practical guide :<\/p>\n
Before we get down to business, let’s lay down the basics with a little lexicon:<\/p>\n
Lead generation is part of what is known as Pipeline Marketing, which is modeled with the funnel. Insofar as it contrasts with the intrusive side of direct or “cold” prospecting, lead generation leaves the ball in the court of the target who voluntarily chooses to be recontacted… and it works, as the figures show:<\/p>\n
B2C is spoilt for choice when it comes to channels, which can make it difficult to make decisions. B2B does not have this problem: according to Oktopost, 80% of B2B leads come from LinkedIn. And according to APSIS, 80% of B2B marketers believe that automation helps generate more leads. Finally, Fearless Competitor explains that outsourced LeadGen is 43% more efficient than in-house or “in house” LeadGen. In short, the winning strategy is to entrust your automated prospecting campaigns on LinkedIn to an expert<\/strong>.<\/p>\n That’s what LeadIn is<\/strong> all about! Our 100% unlimited LinkedIn and email automation software allows you to multiply personalized touch points with your prospects to generate qualified leads on autopilot. Thanks to the hyper-personalization features specially designed for B2B professionals, you can triple your engagement rate and reach with peace of mind. Focus on your core business. LeadIn fills your calendar with business opportunities!<\/p>\n Lead generation is mainly practiced by B2B companies, regardless of their size, from small businesses to large corporations. Indeed, the B2B sales cycle can last several weeks, months or even years. Also, the average basket is much higher than in B2C. The buying process goes through several phases and the decision must be well thought out:<\/p>\n To attract these prospects, “nurture” them and then convert them, the company deploys, among other things, an inbound marketing strategy with a baiting logic. It will be a matter of creating quality content around themes that interest the target. The prospect will leave his contact information in exchange for a white paper, an infographic, a study, participation in a webinar, etc.<\/p>\n Lead generation is also practiced by B2C companies whose offer has similar characteristics to B2B, with a high average shopping basket and a purchase decision that is spread over a more or less long period of time: automotive industry, real estate, private higher education, plastic surgery, etc.<\/p>\n To generate qualified leads, the company can activate a number of complementary levers. Of course, the approach must be multi-channel in order to “reach out” and maximize results<\/a>:<\/p>\n To answer the central question of the cost of LeadGen, we must distinguish between two essential elements:<\/p>\n You will have understood that it is impossible to give a price range, because there are as many LeadGen strategies as there are companies, and still… the cost price will also vary over time for the same company.<\/p>\n To generate qualified B2B leads en masse, you’ll need to gather a number of key skills:<\/p>\n In B2B, interactive and educational formats are very popular, as they allow buyers to move faster through the buying process and help them make an informed choice. Therefore, rely on webinars and live events to generate qualified leads. Final tip: A study by The Marketing Practice and B2B Decision Labs explains that the best marketing and sales pitch combines the following three characteristics:<\/p>\n According to a LinkedIn study, more than half of the content consumed by B2B decision makers on the social network is “useless.” The cause: the language of wood, recycled insights<\/em>, a weak or non-existent background. LinkedIn recommends publishing bold content with fresh perspectives, consistently citing sources, and favoring posts driven by people over brands.<\/p>\n Depending on your goals, your B2B lead generation strategy can be relatively expensive, time-consuming and energy-consuming. Indeed, it mobilizes several marketing disciplines with 360\u00b0 skills: writing talents, web design, community management, web development (or integration at least), growth hacking, SEO and SEA, etc.<\/p>\n If companies can allow themselves an initial Test & Learn phase to identify the most promising formats and platforms, they will then have to define the operating mode to preserve the ROI. LeadGen all over the place is not a good idea, even for large groups. Limit yourself to two or three channels, identify the best practices according to the KPIs generated and generalize them to all your teams.<\/p>\nWho can\/should do B2B lead generation?<\/h2>\n
\n
What are the main B2B lead generation levers?<\/h2>\n
\n
How much does lead generation cost?<\/h2>\n
\n
What editorial strategy to generate qualified B2B leads?<\/h2>\n
\n
\n
What are the key points to watch out for in B2B lead generation?<\/h2>\n