{"id":24892,"date":"2023-01-06T11:29:03","date_gmt":"2023-01-06T10:29:03","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/how-to-increase-your-sales-through-partnerships-2\/"},"modified":"2024-01-19T11:57:21","modified_gmt":"2024-01-19T10:57:21","slug":"how-to-increase-your-sales-through-partnerships-2","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/how-to-increase-your-sales-through-partnerships-2\/","title":{"rendered":"How to increase your sales through partnerships?"},"content":{"rendered":"\n\n
” How to boost my sales”? As a business owner, entrepreneur or marketing manager, you ask yourself this question every day. And that’s a good start! This mindset pushes you to be attentive to your environment in order to seize all the growth opportunities available to you: a competitor in difficulty, an emerging consumer trend, a technology that can reduce your costs… This permanent watch complements the more traditional tactics such as marketing campaigns, prospecting, promotions, pricing policy, the conquest of new markets, etc.<\/p>\n
But there is a strategy that is neglected and neglected, wrongly because it has an excellent ROI: the partnership! In a Forrester study, 77% of companies said that developing partnerships was ” critical ” to their marketing and sales strategies. Even better: for more than half of the companies surveyed, partnerships generated more than 20% of their revenue!<\/p>\n
In this practical guide, LeadIn explains how to leverage partnerships to boost your revenue. Let’s go !<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t The partnership strategy, or strategic partnership, refers to the collaboration between at least two companies, in a win-win logic, in order to achieve common objectives in the more or less long term while maintaining an independent operation. Strategic partnering can take many forms, such as alliances, joint ventures, research and development collaborations, joint ventures, or, more commonly, simple, well-defined, one-time partnership agreements.Companies that engage in partnering strategies typically want to achieve the following goals :<\/p>\n Insofar as the partnership is a freely negotiated agreement between the stakeholders, it can be said that there are as many types of partnerships as there are companies. Partnerships can be classified into two main typologies : according to the nature of the partnership (commercial, distribution, technological, co-branding…) or according to the type of partner (supplier, reseller, company ” complementary “, influencer).<\/p>\n Here are the 9 most common forms of collaboration if we take into account the nature of the partnership :<\/p>\n Overall, there are 4 main types of partners :<\/p>\n If partnerships are often ignored or neglected by business leaders and marketers, it may be because the results are not there, right ? Not really. In fact, the opposite is true, as the figures show :<\/p>\n For all these reasons, 2, ,000 strategic partnerships are formed each year, with an average annual growth rate of 15%.<\/p>\n You are convinced that developing partnerships can help you boost your sales performance. You are already halfway there ! Move on to the preparatory phase.<\/p>\n Based on the specifics of your industry and your company’s strengths and weaknesses, identify the type of partnership most likely to boost your business. You have developed a great software but you lack notoriety ? It can be interesting to choose an influencer on LinkedIn. You are an online store and you use a standard delivery service ? Why not consider a complementary partnership with a delivery company ?<\/p>\n To summarize, this phase consists of analyzing your business on the basis of an internal diagnosis to identify :<\/p>\n At this point, you have a clear idea of the type of partner you are looking for, and you have some indication of the nature of your collaboration. It is therefore necessary to launch the prospection to find the ideal partner. Our advice :<\/p>\n At this level, you have a shortlist of potential partners. It will be a matter of taking the first step to establish contact. First, start by outlining the benefits that each party will gain from the partnership. Put yourself in your future partner’s shoes : what does this collaboration bring him ?<\/p>\n The second phase consists of preparing your wording<\/i>. You are in the same situation as a salesperson who has to prepare a good sales pitch<\/i> to convert a prospect. As a rule, the first contact will be by email or via InMail, on LinkedIn. You can attach a document that summarizes the main points of the partnership.<\/p>\n We recommend two resources for success in this part :<\/p>\n Your contact was particularly interested in your proposal ? It’s time to work on the partnership contract :<\/p>\n Think of the strategic partnership as a marketing campaign. It must be subject to rigorous and continuous reporting to evaluate its success, make adjustments and decide whether or not the partnership should be renewed. The KPIs will depend directly on the type of partnership established between the two parties. Here are some examples :<\/p>\n We advise you to agree on the KPIs before contracting with your partner. Schedule regular check-ins to discuss performance and identify areas for improvement as soon as possible.<\/p>\n In a context marked by uncertainty and increasing competitive intensity, collaboration is a major growth lever. By joining forces with other companies in a win-win collaboration, you can access new sources of revenue, develop your visibility and your reputation, lower your costs by sharing resources and activate unsuspected synergies to boost your growth. Working with trusted partners also means inspiring each other, challenging each other and sharing experiences to grow together. It’s up to you !<\/p>\n <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":" In this practical guide, LeadIn shows you how to leverage strategic partnerships to boost your bottom line.<\/p>\n","protected":false},"author":6,"featured_media":24878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-24892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-prospecting","entry","has-media"],"_links":{"self":[{"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/posts\/24892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/comments?post=24892"}],"version-history":[{"count":14,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/posts\/24892\/revisions"}],"predecessor-version":[{"id":24974,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/posts\/24892\/revisions\/24974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/media\/24878"}],"wp:attachment":[{"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/media?parent=24892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/categories?post=24892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/tags?post=24892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What is a partnership strategy ?<\/h2>\n
<\/p>\n
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What are the different types of partnerships between companies ?<\/h2>\n
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#1 The different partnerships according to the nature of the collaboration<\/h3>\n
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#2 The different partnerships according to the type of partner<\/h3>\n
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Ok… but does the partnership really work ?<\/h2>\n
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5 steps to boost your sales through partnerships<\/h2>\n
<\/p>\n
#1 What type of partnership would be most beneficial to your business ?<\/h3>\n
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#2 Search for and find your ideal partner<\/h3>\n
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#3 The first contact with your future partner<\/h3>\n
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#4 The partnership contract : the roadmap for collaboration<\/h3>\n
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#5 Track KPIs to measure the success of the partnership<\/h3>\n
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To conclude\u2026<\/h2>\n