{"id":27410,"date":"2024-02-26T19:38:47","date_gmt":"2024-02-26T18:38:47","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/b2b-sales-prospecting\/"},"modified":"2024-02-29T02:46:43","modified_gmt":"2024-02-29T01:46:43","slug":"b2b-sales-prospecting","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/b2b-sales-prospecting\/","title":{"rendered":"B2B sales prospecting: The secrets of a winning approach"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-right kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;right&quot;,&quot;id&quot;:&quot;27410&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;B2B sales prospecting: The secrets of a winning approach&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\"><\/span>\n    <\/div>\n    <\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27410\" class=\"elementor elementor-27410 elementor-27408\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91bbbcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91bbbcb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a4714a\" data-id=\"3a4714a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-badccfb elementor-widget elementor-widget-heading\" data-id=\"badccfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction  <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e621e4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e621e4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-804742a\" data-id=\"804742a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4b9a7d elementor-widget elementor-widget-text-editor\" data-id=\"f4b9a7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"margin: 3pt 0cm; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;\"><span lang=\"fr\" style=\"font-size: 12.0pt; line-height: 115%; color: #1f1f1f;\">In the dynamic world of B2B business, sales prospecting is much more than just finding customers. It&#8217;s an elaborate strategy aimed at forging fruitful relationships with other companies. Let&#8217;s discover together the secrets of a winning approach to B2B sales prospecting, exploring each step and revealing the most effective techniques.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4aeedea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4aeedea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f4e0d8\" data-id=\"2f4e0d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fcb2f3 elementor-widget elementor-widget-heading\" data-id=\"7fcb2f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B2B commercial prospecting: definition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4add94f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4add94f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4412288\" data-id=\"4412288\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7458e30 elementor-widget elementor-widget-text-editor\" data-id=\"7458e30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Let&#8217;s start by understanding B2B sales prospecting. It&#8217;s a strategic process that goes beyond simply finding customers. It&#8217;s a process designed to identify and attract potential business partners, laying the foundations for mutual growth.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdbf486 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdbf486\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dcf2a30\" data-id=\"dcf2a30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee6c20c elementor-widget elementor-widget-image\" data-id=\"ee6c20c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"310\" height=\"162\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospecting.jpg\" class=\"attachment-large size-large wp-image-27428\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospecting.jpg 310w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospecting-300x157.jpg 300w\" sizes=\"(max-width: 310px) 100vw, 310px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ad2da6e\" data-id=\"ad2da6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6795f33 elementor-widget elementor-widget-heading\" data-id=\"6795f33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are B2B sales prospecting techniques?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32fd28f elementor-widget elementor-widget-text-editor\" data-id=\"32fd28f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>B2B sales prospecting embraces a range of techniques, both traditional and digital. Let&#8217;s explore the two main categories: analog and digital techniques.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95bff46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95bff46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c5e063\" data-id=\"1c5e063\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1f9552 elementor-widget elementor-widget-heading\" data-id=\"d1f9552\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Analog B2B sales prospecting techniques<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a9092c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a9092c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d71f06\" data-id=\"4d71f06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f09952e elementor-widget elementor-widget-heading\" data-id=\"f09952e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Commercial telephone prospecting<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33dcc89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33dcc89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3aafa9a\" data-id=\"3aafa9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da64ad2 elementor-widget elementor-widget-image\" data-id=\"da64ad2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"538\" height=\"198\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospection-telefonique.jpg\" class=\"attachment-large size-large wp-image-27436\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospection-telefonique.jpg 538w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospection-telefonique-300x110.jpg 300w\" sizes=\"(max-width: 538px) 100vw, 538px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-559c936\" data-id=\"559c936\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcae83f elementor-widget elementor-widget-text-editor\" data-id=\"dcae83f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTelephone sales prospecting remains a classic and effective B2B method for making direct connections.  \nIt offers speed, easy interaction and direct exchanges, while being economical and measurable. However, it can sometimes give rise to feelings of intrusion, harassment or amateurism, especially where subcontracting or inadequate training is involved, requiring significant human resources.\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd16bbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd16bbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b8453d\" data-id=\"7b8453d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-254a7dc elementor-widget elementor-widget-heading\" data-id=\"254a7dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Field sales prospecting techniques<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e61267b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e61267b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6130304\" data-id=\"6130304\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba618f8 elementor-widget elementor-widget-text-editor\" data-id=\"ba618f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Field prospecting, often neglected in the digital age, can be a distinctive advantage over the competition.<br>\nRarely concluded on the first visit, it represents a significant first contact and leaves a positive impression.<br>\nThe benefits of this approach :<br>\n&#8211; Humanizes the sales proposal, making it more tangible.<br>\n&#8211; Physical contact enables crucial information to be gathered, including through body language, thus identifying sales opportunities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-59ff1cf\" data-id=\"59ff1cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-181b0d4 elementor-widget elementor-widget-image\" data-id=\"181b0d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"360\" height=\"240\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospection-terrain.jpg\" class=\"attachment-large size-large wp-image-27440\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospection-terrain.jpg 360w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospection-terrain-300x200.jpg 300w\" sizes=\"(max-width: 360px) 100vw, 360px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb4bccd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb4bccd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-813fa19\" data-id=\"813fa19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0efd438 elementor-widget elementor-widget-heading\" data-id=\"0efd438\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Digital B2B sales prospecting techniques<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56bf0b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56bf0b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de83de9\" data-id=\"de83de9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17c5378 elementor-widget elementor-widget-text-editor\" data-id=\"17c5378\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of any country, if it&#8217;s international.<br>\nDigital sales prospecting techniques<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6585e5 elementor-widget elementor-widget-heading\" data-id=\"a6585e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Emailing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c87aec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c87aec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7d6d1e\" data-id=\"d7d6d1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-602269b elementor-widget elementor-widget-image\" data-id=\"602269b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/emailing-1-1024x614.jpg\" class=\"attachment-large size-large wp-image-27452\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/emailing-1-1024x614.jpg 1024w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/emailing-1-300x180.jpg 300w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/emailing-1-768x461.jpg 768w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/emailing-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a796a elementor-widget elementor-widget-text-editor\" data-id=\"92a796a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This strategy is based on sending targeted, identified e-mails to a worldwide base of prospects.<br>Accurate segmentation of the database is crucial to avoid irrelevant and costly mailings.<br>Emailing can be effectively combined with other prospecting approaches. For example, if you meet a promising contact at a trade show, take the relationship to the next level by sending them a personalized email.<br>\n<p>  Take care of your prospecting email to :<br>\n<ul>\n<li>Maximize opening by the recipient.<\/li>\n<li>Ensure attentive reading by providing content that is relevant and adapted to their needs.<\/li>\n<li>Capture the prospect&#8217;s attention.<\/li>\n<li>Encourage clicks on calls to action to convert customers<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e761c51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e761c51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5efc84e\" data-id=\"5efc84e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6550d88 elementor-widget elementor-widget-heading\" data-id=\"6550d88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SMS marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd4f4c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd4f4c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ed3e351\" data-id=\"ed3e351\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2b821e elementor-widget elementor-widget-image\" data-id=\"c2b821e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/sms-marketing.jpg\" class=\"attachment-large size-large wp-image-27455\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/sms-marketing.jpg 1000w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/sms-marketing-300x180.jpg 300w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/sms-marketing-768x461.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-65b936a\" data-id=\"65b936a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c1043e elementor-widget elementor-widget-text-editor\" data-id=\"7c1043e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sending promotional SMS messages is an effective way of reaching prospects directly, and stands out for its under-utilization compared to email and social networks.<br>\nSMS advantages :<\/p>\n<ul>\n<li>High opening rate of 95%.<\/li>\n<li>Playback within 3 minutes of receipt.<\/li>\n<li>Relatively low cost.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d56582b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d56582b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07b1c9f\" data-id=\"07b1c9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d87be01 elementor-widget elementor-widget-heading\" data-id=\"d87be01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social selling (social networks)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2625d77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2625d77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-763a1c3\" data-id=\"763a1c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dad1efc elementor-widget elementor-widget-text-editor\" data-id=\"dad1efc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social selling exploits the opportunities offered by social networks, such as LinkedIn, Twitter and Facebook, to drive sales on a global scale.<br>Use these platforms as breeding grounds for :<\/p>\n<ul>\n<li>Discover new contacts.<\/li>\n<li>Obtain qualitative information to help you make the right initial contacts.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-25a97d2\" data-id=\"25a97d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b3c1c9 elementor-widget elementor-widget-image\" data-id=\"4b3c1c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/reseaux-sociaux-1024x576.jpg\" class=\"attachment-large size-large wp-image-27463\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/reseaux-sociaux-1024x576.jpg 1024w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/reseaux-sociaux-300x169.jpg 300w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/reseaux-sociaux-768x432.jpg 768w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/reseaux-sociaux-800x450.jpg 800w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/reseaux-sociaux.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1b1bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1b1bb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd4b0d8\" data-id=\"dd4b0d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a00e55 elementor-widget elementor-widget-heading\" data-id=\"6a00e55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. How do you go about B2B sales prospecting? The secrets of a winning approach.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbc5b83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbc5b83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7fcde2\" data-id=\"b7fcde2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d3ca85 elementor-widget elementor-widget-image\" data-id=\"4d3ca85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/b2b-1024x638.jpg\" class=\"attachment-large size-large wp-image-27467\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/b2b-1024x638.jpg 1024w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/b2b-300x187.jpg 300w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/b2b-768x478.jpg 768w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/b2b.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a4880f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a4880f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66e88f6\" data-id=\"66e88f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f17dc7 elementor-widget elementor-widget-heading\" data-id=\"7f17dc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 1: Define your objectives.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bca4f7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bca4f7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fd93f07\" data-id=\"fd93f07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c33bae9 elementor-widget elementor-widget-image\" data-id=\"c33bae9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"226\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/objectif.jpg\" class=\"attachment-large size-large wp-image-27470\" alt=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7217d92\" data-id=\"7217d92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d42418 elementor-widget elementor-widget-text-editor\" data-id=\"0d42418\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before taking the plunge, clarify your objectives. What do you want to achieve with your prospecting?<br>\nRegardless of the objective of your sales prospecting, it&#8217;s crucial to define precise, achievable and measurable objectives beforehand. These objectives help you to effectively frame your future actions and the way you interact with your prospects.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-317b649 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"317b649\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35f302e\" data-id=\"35f302e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-825e170 elementor-widget elementor-widget-heading\" data-id=\"825e170\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 2: Identify your targets.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a83829 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a83829\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-37b2856\" data-id=\"37b2856\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a1c24e elementor-widget elementor-widget-text-editor\" data-id=\"3a1c24e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Understand your target audience. Who are they and what are their needs?<\/p>\n<p> <\/p>\n<p>Precise knowledge of your targets is essential to the success of your prospecting approach. By directly targeting the right people, those likely to be interested in your offer, you maximize your chances of converting them into customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fa2015f\" data-id=\"fa2015f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d9f303 elementor-widget elementor-widget-image\" data-id=\"7d9f303\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"454\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/ciblage.jpg\" class=\"attachment-large size-large wp-image-27473\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/ciblage.jpg 900w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/ciblage-300x151.jpg 300w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/ciblage-768x387.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-901f517 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"901f517\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d45d56c\" data-id=\"d45d56c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4d2516 elementor-widget elementor-widget-heading\" data-id=\"f4d2516\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 3: Build your prospecting file<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcba421 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcba421\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2798b49\" data-id=\"2798b49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2414ba elementor-widget elementor-widget-image\" data-id=\"f2414ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"513\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/fichier-de-prospection-1024x513.webp\" class=\"attachment-large size-large wp-image-27476\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/fichier-de-prospection-1024x513.webp 1024w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/fichier-de-prospection-300x150.webp 300w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/fichier-de-prospection-768x385.webp 768w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/fichier-de-prospection.webp 1150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79d5dba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79d5dba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcbdc76\" data-id=\"bcbdc76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bc68c4 elementor-widget elementor-widget-text-editor\" data-id=\"7bc68c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Build your prospecting file. Once you&#8217;ve identified your ideal customer, it&#8217;s time to create your prospecting file and individual prospect files.<\/p>\n<p>This file should contain all relevant information about the people you plan to approach, such as :<\/p>\n<ul>\n<li>First and last name,<\/li>\n<li>Age,<\/li>\n<li>Sex,<\/li>\n<li>Postal address and e-mail address,<\/li>\n<li>Phone number,<\/li>\n<li>Professional situation, etc.<\/li>\n<\/ul>\n<p>In the context of BtoB prospecting :<\/p>\n<ul>\n<li>Company name,<\/li>\n<li>Company address,<\/li>\n<li>Business sector,<\/li>\n<li>Your contact&#8217;s position within the company,<\/li>\n<li>A telephone number, etc.<\/li>\n<\/ul>\n<p>Make sure you keep this file and update it regularly: it&#8217;s an invaluable tool for recording and tracking all actions taken with your potential customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-998cdb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"998cdb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-887d375\" data-id=\"887d375\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf01fb3 elementor-widget elementor-widget-heading\" data-id=\"cf01fb3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 4: Draw up an action plan<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4b3b9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4b3b9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bf3b816\" data-id=\"bf3b816\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bd83a1 elementor-widget elementor-widget-image\" data-id=\"2bd83a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"416\" height=\"319\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/idee.jpg\" class=\"attachment-large size-large wp-image-27479\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/idee.jpg 416w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/idee-300x230.jpg 300w\" sizes=\"(max-width: 416px) 100vw, 416px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3625972\" data-id=\"3625972\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca405b9 elementor-widget elementor-widget-text-editor\" data-id=\"ca405b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Structure your approach. How will you approach your prospects? What tactics will you deploy?<br>To draw up an effective schedule:<br>\nStart by defining the time slots during which your target is likely to be available, taking into account business opening hours in the case of BtoB sales.<br>\n<p>Then identify the most appropriate prospecting channels for your business, taking into account criteria such as prospect type (cold or hot), ideal customer profile, target location, sales force skills and return on investment (ROI).<br>\n<p>Stay organized, regular and motivated to maximize your chances of success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1250d7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1250d7e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-260faba\" data-id=\"260faba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-383055d elementor-widget elementor-widget-heading\" data-id=\"383055d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 5: Prospect!  <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bf6324 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bf6324\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2fd475\" data-id=\"b2fd475\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73ed91e elementor-widget elementor-widget-image\" data-id=\"73ed91e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospectez-1024x448.jpg\" class=\"attachment-large size-large wp-image-27487\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospectez-1024x448.jpg 1024w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospectez-300x131.jpg 300w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospectez-768x336.jpg 768w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospectez-1536x672.jpg 1536w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/prospectez-2048x896.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eceb43b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eceb43b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af80ea7\" data-id=\"af80ea7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24dcccd elementor-widget elementor-widget-text-editor\" data-id=\"24dcccd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Now is the right time to get started. When approaching prospects directly, use an elaborate sales pitch. Make sure your sales pitch focuses on the customer&#8217;s expectations, arousing their interest, and presents your products or services as a relevant response to their specific needs.<br \/>When prospecting digitally, personalize your content to reinforce the impact of your message. This may include including the prospect&#8217;s first and last name in your emails, but above all, address them in both form and content. This demonstrates your understanding of their issues, and highlights your offer as a suitable solution.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-850a62c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"850a62c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fdec05\" data-id=\"6fdec05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fa8e17 elementor-widget elementor-widget-heading\" data-id=\"1fa8e17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Step 6: Measure the impact of your prospecting efforts<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d23ef9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d23ef9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ba4b4b\" data-id=\"8ba4b4b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b35616 elementor-widget elementor-widget-image\" data-id=\"8b35616\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/proespet-1024x449.jpeg\" class=\"attachment-large size-large wp-image-27496\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/proespet-1024x449.jpeg 1024w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/proespet-300x132.jpeg 300w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/proespet-768x337.jpeg 768w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/proespet.jpeg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39beb3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39beb3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9aee53\" data-id=\"a9aee53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7ea1a2 elementor-widget elementor-widget-text-editor\" data-id=\"e7ea1a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Evaluate the impact of your prospecting efforts to effectively adjust your strategy and sales pitch if necessary.<\/p>\n<p>Measure conversion rates, analyze returns, and adjust your approach accordingly. This confirms, for example, whether the time slots you&#8217;ve chosen correspond to your target audience. Use concrete indicators such as email open rates or the number of successful calls during telephone prospecting.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ba8c39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ba8c39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5df1359\" data-id=\"5df1359\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98802f9 elementor-widget elementor-widget-heading\" data-id=\"98802f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What tools should you use for sales prospecting?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-989efbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"989efbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c0ab2cb\" data-id=\"c0ab2cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b4451b elementor-widget elementor-widget-image\" data-id=\"9b4451b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"689\" src=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/crm.jpg\" class=\"attachment-large size-large wp-image-27504\" alt=\"\" srcset=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/crm.jpg 689w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/crm-300x300.jpg 300w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/crm-150x150.jpg 150w, https:\/\/darkseagreen-finch-754851.hostingersite.com\/wp-content\/uploads\/2024\/02\/crm-600x600.jpg 600w\" sizes=\"(max-width: 689px) 100vw, 689px\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-54b243a\" data-id=\"54b243a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72dd711 elementor-widget elementor-widget-text-editor\" data-id=\"72dd711\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To optimize your sales prospecting, a well-informed salesperson uses a variety of tools to boost his or her effectiveness.<\/p>\n<p>We have already mentioned the importance of the prospecting file, an essential document for recording all information concerning prospects.<\/p>\n<p>Other tools include<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27e222b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27e222b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-033b6a2\" data-id=\"033b6a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37e0a26 elementor-widget elementor-widget-heading\" data-id=\"37e0a26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Software<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff71470 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff71470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-029c236\" data-id=\"029c236\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc7de6a elementor-widget elementor-widget-text-editor\" data-id=\"fc7de6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Software plays a crucial role in supporting salespeople in their prospecting activities. Here are a few examples:<\/p>\n<p>&#8211; CRM (Customer Relationship Management) solutions, which make it easier to manage relationships with prospects and customers. For example :<\/p>\n<ul>\n<li>Salesforce Starter supports companies in acquiring qualified leads, using an emailing strategy based on intelligent segmentation, ensuring optimal personalization of messages. These opportunities are then efficiently managed through an intuitive sales pipeline.<\/li>\n<li>Sellsy CRM offers optimal prospecting follow-up with a pipeline view, while collecting and centralizing information on potential customers. Business opportunities are also recorded in the software to increase the chances of closing sales.<\/li>\n<\/ul>\n<p>&#8211; Prospecting tools, designed to deliver leads. For example :<\/p>\n<ul>\n<li>Easybusiness, an innovative and intuitive prospecting software, is connected to the Kompass database, comprising millions of qualified BtoB contacts. Among other things, it helps you find and contact prospects in France and abroad, using over 60 search criteria.<\/li>\n<li>Leadin<strong>:<\/strong> B2B prospecting platform that automates the search for qualified leads on LinkedIn and sends personalized messages on a massive scale. Leadin also offers tracking and analysis functions to optimize your prospecting campaigns.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/b2b-prospecting-service\/\"><strong><em>Ready to boost your B2B prospecting? Find out how LeadIn can help you achieve your goals<\/em><\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edf2e47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edf2e47\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e18edf\" data-id=\"3e18edf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91f14b0 elementor-widget elementor-widget-heading\" data-id=\"91f14b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Other types of prospecting tools  <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-537a7e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"537a7e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6957457\" data-id=\"6957457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1fb057 elementor-widget elementor-widget-text-editor\" data-id=\"f1fb057\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A number of complementary tools are essential for sales prospecting:<\/p>\n<ul>\n<li>Sales brochure: A crucial medium, whether on paper or in PDF, summarizing key information with a distinctive design. Useful to give to prospects at the end of the interview.<\/li>\n<li>Smartphone: An indispensable tool for the modern salesperson, offering access to the latest technologies even when on the move, facilitating access to all the information needed for effective prospecting.<\/li>\n\n<li>Website: In addition to serving as a showcase, it revolutionizes prospecting by collecting data on potential customers and generating leads. Inbound marketing guides Internet users to landing pages, encouraging them to provide contact details in exchange for content.<\/li>\n<li>Social networks: Social selling is a must, requiring a presence on all relevant social networks to attract future customers. Active monitoring on platforms like LinkedIn helps you discover new contacts.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e37c9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e37c9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcf5e62\" data-id=\"bcf5e62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87fe1e0 elementor-widget elementor-widget-heading\" data-id=\"87fe1e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bc87e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bc87e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab17b43\" data-id=\"ab17b43\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e4d374 elementor-widget elementor-widget-text-editor\" data-id=\"4e4d374\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>B2B prospecting requires a strategic approach, combining analog and digital techniques. Clear objectives, in-depth target knowledge and the judicious use of tools such as CRM software define effective B2B sales prospecting. By measuring impact and constantly adjusting, companies can ensure sustainable mutual growth.<\/p>\n<p>Sharing your own insights, what specific B2B prospecting tip have you found particularly effective in your professional experience?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7906735 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7906735\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f81bdb\" data-id=\"3f81bdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dd4f21 elementor-widget elementor-widget-heading\" data-id=\"3dd4f21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b06e836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b06e836\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d204637\" data-id=\"d204637\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40f4a53 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"40f4a53\" data-element_type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-40f4a53\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"40f4a53\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n    <div class=\"eael-accordion-list\">\n                <div id=\"q-what-are-the-most-effective-tools-for-b2b-sales-prospecting\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-6811\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Q: What are the most effective tools for B2B sales prospecting?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-6811\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"q-what-are-the-most-effective-tools-for-b2b-sales-prospecting\"><p>A: There are many effective tools for B2B sales prospecting, such as B2B databases, social networks, marketing automation tools and CRMs.<\/p>\n<\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"q-how-long-does-it-take-to-get-results-in-b2b-sales-prospecting\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-6812\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Q: How long does it take to get results in B2B sales prospecting?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-6812\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"q-how-long-does-it-take-to-get-results-in-b2b-sales-prospecting\"><p>A: The time it takes to achieve results in B2B sales prospecting can vary depending on your industry, your target and your strategy. However, it&#8217;s important to be patient and persistent.<\/p>\n<\/div>\n                <\/div><div class=\"eael-accordion-list\">\n                <div id=\"q-how-can-i-improve-my-conversion-rate-in-b2b-sales-prospecting\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-6813\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Q: How can I improve my conversion rate in B2B sales prospecting?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-6813\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"q-how-can-i-improve-my-conversion-rate-in-b2b-sales-prospecting\"><p>A: You can improve your conversion rate in B2B sales prospecting by personalizing your approach, creating a compelling sales pitch and tracking and analyzing your results.<\/p>\n<p>Find out how A\/B testing can help you optimize your approach in our guide : <a href=\"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/the-a-b-split-test-6-steps-to-booking-more-sales-calls-guide\/\">Split A\/B testing &#8211; 6 steps to booking more sales calls (guide)<\/a><\/p>\n<\/div>\n                <\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction In the dynamic world of B2B business, sales prospecting is much more than just finding customers. It&#8217;s an elaborate strategy aimed at forging fruitful relationships with other companies. Let&#8217;s discover together the secrets of a winning approach to B2B sales prospecting, exploring each step and revealing the most effective techniques. B2B commercial prospecting: definition [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":27512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-27410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-not-classified","entry","has-media"],"_links":{"self":[{"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/posts\/27410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/comments?post=27410"}],"version-history":[{"count":14,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/posts\/27410\/revisions"}],"predecessor-version":[{"id":27604,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/posts\/27410\/revisions\/27604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/media\/27512"}],"wp:attachment":[{"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/media?parent=27410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/categories?post=27410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/wp-json\/wp\/v2\/tags?post=27410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}