{"id":27583,"date":"2024-02-29T02:32:39","date_gmt":"2024-02-29T01:32:39","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/prospecting-sequences-4-proven-strategies-and-8-best-practices\/"},"modified":"2024-02-29T12:24:35","modified_gmt":"2024-02-29T11:24:35","slug":"prospecting-sequences-4-proven-strategies-and-8-best-practices","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/prospecting-sequences-4-proven-strategies-and-8-best-practices\/","title":{"rendered":"Prospecting sequences: 4 proven strategies and 8 best practices"},"content":{"rendered":"\n\n
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tWant to outsource your prospecting? We take care of everything <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n Did you know that companies using a multi-channel prospecting strategy see a 287% increase in customer engagement (<\/span>
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Most of us live, work and shop online, and prospecting these days is no exception. Whether in sales or marketing, you target people out of the blue and try to get their attention, arrange more meetings and, ultimately, close more business via email and other communication channels.<\/span><\/p>\n

Implementing a solid outreach strategy can help generate leads, turn them into satisfied customers and maintain relationships with them afterwards.<\/span><\/p>\n

But how do you turn these cold targets into warm prospects and convert them into customers? It’s time to discover the best prospecting sequences. Our marketing team has done the research so you don’t have to, and we’re going to go over it:<\/span><\/p>\n

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  1. What is a prospecting sequence?<\/span><\/li>\n
  2. 5 types of sequential messages<\/span><\/li>\n
  3. 4 examples of prospecting sequences<\/span><\/li>\n
  4. Best practices for prospecting sequences<\/span><\/li>\n<\/ol>\n

    We’ve got a lot to cover, so let’s get started! <\/span><\/p>\n

    What is an approach sequence and how does it work?<\/span><\/h2>\n

    An outreach sequence is a planned series of actions and follow-ups carried out through one or more communication channels, aimed at connecting with prospects, customers or potential customers. The aim is to build relationships with prospects, arouse interest or prompt them to take a specific action.<\/span><\/p>\n

    For example, if you’re communicating by email, the first message will be an introductory one. If there is no response, you continue to send follow-up messages containing more information and value each time.<\/span><\/p>\n

    Depending on your target audience, their interests and preferences, and your overall strategy, you can create prospecting sequences using the following tools:<\/span><\/p>\n