{"id":9323,"date":"2021-05-19T18:47:53","date_gmt":"2021-05-19T16:47:53","guid":{"rendered":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/linkedin-prospecting-tips-5-things-to-do-to-get-started\/"},"modified":"2024-01-19T12:03:14","modified_gmt":"2024-01-19T11:03:14","slug":"linkedin-prospecting-tips-5-things-to-do-to-get-started","status":"publish","type":"post","link":"https:\/\/darkseagreen-finch-754851.hostingersite.com\/en\/linkedin-prospecting-tips-5-things-to-do-to-get-started\/","title":{"rendered":"Prospecting on LinkedIn for Dummies: Instructions for Getting Started and Effective in 2022"},"content":{"rendered":"\n\n
To succeed in LinkedIn prospecting, the priority is to identify qualified prospects who match your ideal prospect.<\/b> Prospecting on LinkedIn is time-consuming and requires an effort to personalize messages.<\/p>
In fact, the quality of exchanges prevails over the quantity.<\/b><\/p>
After the pandemic break, LinkedIn has largely consolidated its place as a versatile professional social network. In addition to being an ultra-practical recruitment platform, LinkedIn is now the field of commercial contests, especially in B2B.<\/span><\/p> In this practical guide, I give you my advice to <\/span>succeed in your prospecting on LinkedIn<\/b> and improve the commercial performance of your activity. Let’s go !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t While many social networks are competing for the \u201cgeneral public\u201d market, LinkedIn has ensured its hegemony in the segment of social networks for professionals. In fact, it was this positioning that prompted Microsoft to buy the social network for $26.2 billion in 2016. Today, LinkedIn has over 810 million users. <\/b><\/p> Contrary to what one might think, Microsoft’s social network is very well established outside the United States, since 77% of users reside outside the U.S.<\/b>: 211 million in the EMEA region (Europe, Middle East and Africa), 224 million in the Asia-Pacific region and 124 million in Latin America.<\/p> \u25b6\ufe0f This is an unmissable prospect pool for any business!<\/b><\/p> LinkedIn users log in very regularly, which encourages a high level of prospecting activity on a daily basis.<\/p> Thus:<\/p> and the trend is upward.<\/p> More broadly, LinkedIn recorded more than 15.5 billion sessions in Q2 2022<\/b>, a record. The professional social network has clearly succeeded in its transition from a recruitment platform to a 360\u00b0 professional space for information, training, promoting the company’s offer or searching for service providers to meet a business need.<\/p> \u25b6\ufe0f E <\/span>ach ad on LinkedIn can reach 14.6% of the global population over the age of 18. <\/b><\/p> And since the social network is thematic (business) and not generalist:<\/p> \u25b6\ufe0f <\/span>This audience is qualified (to some extent). <\/b> <\/p> In Q2 2022, LinkedIn ad reach jumped by 22 million users, and :<\/p> THE BRANDS REPORT : <\/b><\/p> \ud83d\ude80 A 33% INCREASE in purchase intent following a lead generation campaign on LinkedIn. \ud83d\ude80<\/u><\/b><\/p> The leads collected on the social network can then be prospected via InMail<\/strong> with a very interesting conversion rate.<\/p> Of note<\/strong>: According to the 2022 Hootsuite Digital Trends Report, marketers report up to 2x higher<\/strong> conversion rates on leads generated on LinkedIn compared to other marketing channels.<\/p> The pandemic parenthesis has clearly benefited LinkedIn, especially in France. The professional social network has consolidated its position, since decision-makers have activated this lever to continue their activity, whether for commercial prospecting<\/strong> , prospecting for potential suppliers, recruitment and communication. The numbers speak for themselves:<\/p> Many experts have professed the impending end of emailing time and time again. While email remains an indispensable channel in the marketing and sales toolbox, it is yielding increasingly mixed results.<\/p> \u25b6\ufe0f <\/span>According to a Harvard Business Review study, 90% of decision makers never respond to cold emailing<\/u> <\/b>, i.e., without prior contact between the sender and the recipient. <\/p> The daily cacophony of decision-makers’ inboxes, fueled by spam and automated, poorly targeted emails, has gotten the better of their patience and curiosity. By dint of unconvincing objects, generic and automated content and unethical practices, email has lost much of its conversion power.<\/p> According to a study by Growthonics, salespeople spend about 31 hours a month managing their inboxes<\/strong> \u2026those hours would be better invested in chaining appointments or prospecting on LinkedIn<\/strong> , for example.<\/p> \u25b6\ufe0f According to a study by IDC, 75% of B2B buyers and 84% of executives use LinkedIn to make purchasing decisions<\/u>.<\/b><\/p> Also, LinkedIn users are much more open to networking on the social network compared to emailing. This is also one of the reasons that motivate the creation of their account! Here is a comparative table of statistics of emailing vs. LinkedIn prospecting<\/strong> (from a Mailchimp study):<\/p> \ud83d\ude80<\/span>All in all, LinkedIn’s InMails have a 166% higher open rate than emails. <\/b>\ud83d\ude80<\/span><\/u><\/p> Sendinblue’s figures are even more pessimistic: 75% of emails are never read, and only 1% of links in emails are clicked.<\/p> LinkedIn has found the magic formula to push users to complete their profiles.<\/b> Indeed, a profile rich in information will necessarily benefit from a better organic visibility. Also, it will present greater credibility in the eyes of recruiters, whether a candidate or a current professional listening to the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tWhy prospect on LinkedIn?<\/strong><\/h2>
Prospect on LinkedIn to benefit from a significant reach<\/h3>
Prospecting on LinkedIn: dithyrambic figures in France<\/h3>
Prospecting on LinkedIn to overcome the lack of love for email<\/h3>
Email<\/strong><\/td> LinkedIn InMail<\/strong><\/td><\/tr> Bounce rate<\/strong><\/td> 0.6%<\/td> 0%<\/td><\/tr> Unsubscribe<\/strong><\/td> 0.3%<\/td> 0.1%<\/td><\/tr> Open rate<\/strong><\/td> 21.6%<\/td> 57.6%<\/td><\/tr> Click through rate (CTR)<\/strong><\/td> 2.6%<\/td> 3.6%<\/td><\/tr><\/tbody><\/table> Prospect on LinkedIn to take advantage of a powerful search engine<\/h3>